To showcase the unparalleled performance of Samsung’s gaming monitors, we partnered with the #1 Twitch streamer in the Netherlands, Rick “Rickserpentgameplay” Broers. But we didn’t just hand him a monitor and call it a day. We put him through the ultimate champion’s gauntlet, from a boxing match with world champion Rico Verhoeven to a heart-stopping skydiving adventure.
This adrenaline-fueled campaign captured the attention of Rick’s massive audience and demonstrated that Samsung monitors can handle any challenge – even when the champion himself is facing his fears. The result? A viral marketing campaign that cemented Samsung’s position as the top choice for serious gamers.
We like to brag.
