Facing the challenge of connecting with a younger demographic, we developed a cutting-edge social media strategy for a traditional broadcaster (NPO/AVROTROS). As pioneers within the organization, we embraced vertical content, a format tailor-made for platforms like TikTok and Instagram. This bold move paid off: viewer ratings surged, and the broadcaster achieved the youngest average audience in its history. Our campaign generated impressive results, including over 10,000 Instagram followers and a whopping 20,000 TikTok followers in its first season. This success story demonstrates the power of innovative content strategies to bridge the generation gap and breathe new life into established brands.
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