Three days. One house. Chatmo live around the clock. And a guest list that reads like a Dutch cultural moment: Bizzey, Broederliefde, Kleine John, Qlas, DP, Tariq Cookie , Nessim, 15+ guests who had absolutely no business being in the same room together, and yet here we are.
We handled full production and content for the JD Streaming House from top to bottom. Reptiles, horror actors, hot challenges, sports, live music, if it sounds chaotic, that’s because it was, and that was exactly the brief.
The format was creator-first: Chatmo’s audience didn’t just watch, they shaped the stream in real time through chat and DMs. Giveaways, spontaneous moments, challenges nobody saw coming. Three days of television that didn’t feel like television.
The streams ran live on outdoor screens at Leidseplein and the Koopgoot. People walking past a shopping mall suddenly watching Bizzey do a hot challenge. Truly unhinged. We loved it.
157,000+ livestream views. 73,000+ chat messages. 10+ million views across TikTok and Instagram. JD Sports wanted to reach a generation that skips ads. So we made something they actually watched.
We like to brag.
