Who says consumers don’t want to watch commercials?
When 2K asked us to cook up an influencer video for the Borderlands launch, we knew exactly who to call: Shappo0 and his biceps. Add a TV-grade makeup artist, throw in some seriously budget cosplay, and send him off to the industrial heart of the Ruhr in Germany. The contrast? Chef’s kiss. Gritty setting, over-the-top edit, and Shappo0 looking like he just raided a thrift store for loot. Three days later? 300,000 views, countless laughs, and one more notch on Shappo0’s (cosplay) belt. Borderlands 4 broke the record for best selling in the franchise.
We like to brag.
