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Xiaomi

Black Friday Stream

When one of the world’s biggest smartphone manufacturers Xiaomi asked us to produce a Black Friday livestream for the Netherlands and Belgium we were uncertain to take the offer. Most brands would want to do a brand save Tell Sell commercial which would bore even a Snorlax (yes I referred to a Pokémon). Soon after the first briefing we realised we were wrong and Xiaomi gave us the creative freedom and trusted us to create fans.


On the day of Black Friday we streamed an 80ies game show, but in space. The livestream was promoted by the influencers which hosted the livestream: Joost Bouhof (JoostSpeeltSpellen) and Rudi Wijnen (Roedie) for the Netherlands. And Gerben Tuerlinckx and Nick Leanen for Belgium. The livestream was watched by hundreds of concurrent viewers and thousands of comments. A Xiaomi record!

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