HADO is a new Japanese Techno-sport which combines AR with sport. Fanflock helped them to create a strategy to create brand awareness and position HADO as a regonized sport in The Netherlands.
Research shows a trending line of more active Gen-Y and Gen-Z who sports. However, screen time shows the same trend. HADO combines the best of both worlds and is the first real sport with gaming components.
As an Augmented Reality (AR) sport, HADO puts the power of energy balls and shields in the hands of players on a real-life court. While the rules are simple, the depth of offensive and defensive strategy is infinite.