We’ve been responsible for the last 3 seasons of the social media channels from Dit Was Het Nieuws. The NPO has the lack of brandawareness under the age of 35. Dit Was Het Nieuws, the TV show that is running for over 25 years scores the best on social media with the exception of “The Beste Zangers” and was the best case to pump those rookie numbers up!
Fanflock has created the social media approach within the guidelines of NPO and AVROTROS to help Dit Was Het Nieuws reach a younger audience. We’ve created new dedicated social media channels, a new visual online identity and online guidelines for the content, which resulted in over 10.000 followers and millions of views at the start of season two.
Dit Was Het Nieuws is a hit-canon TV show for over 25 years in The Netherlands with top view ratings every episode.